LLOYD men's collection spring/summer 2014

Progressive Smartness

Men's fashion for the coming spring/summer season looks more individual and relaxed than ever before. The mix of relaxed casual styles, innovative sportswear and newly interpreted business style brings along lots of new and interesting impulses. Many 'new' men fine-tune their appearance and the outfit they choose and now feel that taking fashion into consideration is a normal process. For every event and every occasion. The switch from a dominantly casual world to a somewhat smarter business fashion is slowly but surely progressing. Formal outfits play their trumps next spring with lightness and sophisticated technical effects. What is important, and will be staying, is the freedom to mix style elements and a conscious omission of pass dress codes from the past.

Brilliant, gaudy and bold colours become far less visible. Instead, fresh shades and faded pastels, like sunshine yellow, watery blue, li ... Читать дальше »