LLOYD men's collection spring/summer 2014
Progressive Smartness
Men's fashion for the coming spring/summer season looks more individual and relaxed than ever before. The mix of relaxed casual styles, innovative sportswear and newly interpreted business style brings along lots of new and interesting impulses. Many 'new' men fine-tune their appearance and the outfit they choose and now feel that taking fashion into consideration is a normal process. For every event and every occasion. The switch from a dominantly casual world to a somewhat smarter business fashion is slowly but surely progressing. Formal outfits play their trumps next spring with lightness and sophisticated technical effects. What is important, and will be staying, is the freedom to mix style elements and a conscious omission of pass dress codes from the past.
Brilliant, gaudy and bold colours become far less visible. Instead, fresh shades and faded pastels, like sunshine yellow, watery blue, lime and lots of white, take their place. Innovative patterns, graphics and surfaces are imaginative and are well aware of how to inspire enthusiasm. The focus here is always on high-quality materials, paying tribute to the increasing calls for quality. A high-quality and groomed casualness arises, totally in line with the dolce vita of the Italian Riviera.
Footwear fashion from LLOYD in the coming spring/summer season very vividly reflects these trends. Alongside striking masculine looks, super casual styling and highly fashionable individuality, the spotlight is clearly on the customary quality and relaxed comfort. The new types, cuts and combination options are progressive and take the desire for individuality into account.
Sneakers, currently waiting in the fashion queue, are replaced by trends from the running sector and the new casuals. Light desert boots subtly trimmed with colour are an excellent match for the new chinos. And for the summery Bermudas and shorts bare-foot moccasins are simply indispensable.
The LLOYD business line plays its trumps with super-soft and fine leathers, subtle colour details and fashionable colour and material combinations. Shoes with buckles and Chelsea boots celebrate a comeback. A great deal of value is attached to comfort as with the 'classics'. Here, comfortable cushioning, ultralight soles and new soft insoles ensure a perfect wearing experience.
The colour spectrum takes on a more calm and noble tonality. Accompanying the many warm wood and earth tones, shading in blue and red plays an important role. With the subtle colour details on the sole and shaft, these shoes ideally accompany the summer fashion. The striking leather is an important style element, be this patent, washed, greased, drummed or oiled: the authentic look is what is important and it gives the shoes their unmistakable appearance.
However varied the latest gent's collection from LLOYD may be, all models have something in common: the fine design, the masterful finishing €“ and the red stripe on the heel.
